Your business card is typically the initial introduction to prospective clients and associates. It’s a major marketing tool for numerous small businesses. Locating a printer that does a great job will be essential as your advertising and printing needs grow. This guide can help you find the best printer for your business requirements.
Below are a few recommendations for designing and ordering an efficient business card.
- Think about your market
“You need to think about the audience,” said Alfred Poor, founder of the Center for Small Business, a small business consulting firm. “A B2B card will probably be very distinctive from a card you are going to use with consumers. A card for art will likely be not the same as one for something legitimate.” As with any marketing campaign, prior to embarking on designing and ordering your business cards, take into account the following questions:
Are your clients mainly consumers or businesses?
Would you offer goods and services?
Who’s the person you have to attract?
Give me an idea that person to feel or think when they hold your card in their hand?
Exactly what is the call to action you want your business card to motivate? Would you like the receiver to go to your website and buy items, phone you to make an appointment, go to your store or restaurant to buy, or different things?
Your responses to those questions will straight change up the decisions you’ll make about your business card.
- What info will your business card have?
In the pre-internet days, a good business card was like an individual calling card. It incorporated your name, company name, title, street address and phone numbers. As electronics took control of business communications, numerous cards simply added a slew of new information: website, email address, social network IDs, etc. And that is an issue, since the more you put onto your card, the less likely people will read and keep in mind the important details.
- Would you like a two-sided card?
Business cards have two sides. Maintaining your back blank has value, particularly if you’ll be in a scenario (such as a trade show) in which the receiver will need space to write notes about you and your business. On the flip side, that backside can be useful real estate for information that can impact how and if prospective customers will react to the card.
Below are a few suggestions for using the back of your card to allow it to be a more effective advertising tool:
- Designing an effective logo
Your company logo and marketing colors are your all-important brand identification. When folks see your logo, you’ll need them to think constantly about what you do and how it could be helpful to them.
Marketing specialists and business experts strongly suggest having a logo expertly designed.
Utilizing a professional designer implies that you aren’t going to see your logo on another person’s card, Poor said. “If you apply the logos on the design templates from the printer sites, an individual is going to hand you their card with your logo on it. It’s a problem of high quality and reliability. You wouldn’t want people to perceive what you do as a cookie-cutter business that might be done just as well by someone else; your logo should reflect your specific position within the marketplace,” he said.